As markets change, businesses mature and new business trends develop, it is often necessary to ‘refresh’ a brand.
Your positioning in the marketplace has already been established so a totally new look could impact on your
existing brand awareness. What is needed at this time and indeed every three to five years for most brands is a BrandManager ‘Brand Refresh’.
Why change?
Some of the reasons that trigger the need for a ‘Brand Refresh’ include but are not limited to ...
- New directions and reframing of your business directions as your brand grows and matures
- Market trends and consumer demand changes - just look at fashion for example, how much of your current ‘fashionable’ wardrobe of clothes do you wear today that are more than five years old. Like the fashion industry, the business marketplace changes in design, colour and style every few years.
- New competitors enter your ‘space’ creating a need to better differentiate yourself.
- Business growth has reached a plateau and your business image is looking a little tired.
- The time has come to refocus and tailor to a specific market demographic so there is a requirement to bring the brand inline with this new target market.
What’s included?
The ‘Brand Refresh’ process includes ...
- Review of your current positioning and competitors
- Development and/or refinement of your positioning statement
- Graphic upgrade of your current logo in line with market themes and trends
- Design, production and printing of a new corporate stationery package
- Redesign and mockup of your website
- Brand Style Guide including fonts, colours and management of the new brand
- Six month Brand Marketing Strategy
Normally $3,900 ex GST
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