If you are launching a new business, reinventing the one you have now or looking to build your brand in 2010 then have a look at these great new creative marketing, one on one packages from BrandManager...
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| The Castle Hill RSL proudly hosted the exciting finale of the Hills Excellence in Business Awards program for 2009 at a Gala Evening, on Friday 20th November 2009, with entertainment on the night being presented by the very talented students of The Hills Grammar School. |
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| When it comes to creating a memorable customer experience - car companies recognise this and do it well. When you are in the market for a new car you start by entering the sparkling, modern showroom packed with their best highly polished vehicles – that’s the visual appeal. You walk up to one of the cars on show and lean through the open window to take in that inviting scent of a fresh, new car – that’s the smell. |
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Next
the salesman comes over, opens the car door and gets you to sit inside.
You sit back in the plush leather seat and wrap your hands around the
steering wheel - now you are experiencing the touch. The salesman
starts up the engine so that you can hear the purring of the V6 motor
and turns on the integrated, six speaker music system – now you’ve
experienced the sound. Finally,
you are invited into the office to enjoy a freshly brewed cup of coffee
and discuss the attractive finance options – so there’s the taste.
Whether you decide to buy the car or not you will remember the customer experience you had for a long time as all of your five senses were stimulated. It works the same as well in reverse though – just imagine what your experience would be like if the showroom was old and dusty, the place smelt musty and the tea tasted awful?
| Soon after BrandManager 'set up shop' in the Norwest Business Park, Baulkham Hills after a year and half in the city we were introduced to the Hills Business Chamber of Commerce and the great opportunities they provided for businesses in the area.
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Having been a member of other chambers in WA and QLD it was great to see the Hills Chamber so active with regular events and opportunities for members each and every month. It was in fact an After 5 Networking Event at our Nexus Building that was our first experience of the Chamber.
One of the Chamber's initiatives in 2009 was the formation of Referral Plus Team's or RPT's - comprising of smaller groups of members who would meet fortnightly to discuss business issues, learn about each others businesses and in time refer opportunities to each other. We joined Team Nexus and since January have built some strong, inspiring and rewarding relationships with the fifteen or so members of our group.
RPT and the Chamber in general has been a great platform for meeting other businesses and forming joint ventures. After moving from the city we were surprised to find that any product or service a business required could be found within a kilometre or so of your office. The Norwest Business Park is said to have around 30,000 small businesses each offering it's own niche to the market and the Chamber is one way to meet these businesses and learn more about what they do.
The Chamber runs a free 'coffee morning' most Tuesdays for business people who may be interested in joining the Chamber. We have attended one of these informal sessions and find it to be a great way to see what the Chamber has to offer as well as network with other businesses from the area.
New RPT Groups are planned for 2010 together with more exciting events like the 'Business Power Week' which was held in early December and contained business planning, social networking, marketing and financial workshops including BrandManager's session on "How to Find and Exploit Your Unique Selling Proposition." The best news of all was that all the events during this week were free for businesses to attend.
To find out more about the Hills Business Chambers of Commerce email Ashleigh Murphy
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